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Shannon M. Kelly

Web Developer, Software Engineer, Marketer

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About Me

I'm a problem solver with a passion for narrative and technology always looking for opportunities to apply my creativity and technological know-how and hopefully learn a thing or two.

Experience

Mediavine: Full-Service Ad Tech Partner

Software Engineer II

Full-Time, Remote

Provide go-to comprehensive guidance and support for code, systems, and inquiries across the Owned and Operated team space and properties, offering insights to address potential challenges while driving both the enhancement of existing properties, such as the corporate website and maintenance-mode products, as well as the development of new features and functionalities.

Lead the migration of internal sites from a legacy Ruby on Rails CMS to WordPress, overseeing end-to-end development and championing enhancements that leverage Mediavine products.

Administrate large-scale, high-traffic websites, collectively serving millions of users each month.

Foster integrated collaboration with SRE, QA, PMs, marketing, editorial, designers, and other stakeholders to effectively and proactively address issues and drive developmental progress.

Cultivate a collaborative and uplifting culture conducive to innovation and growth within the Owned and Operated team, grounded in mutual empathy, respect, and peer mentorship.

Crisp Results: High-Intent Lead Generation

*Acquired by Digital Media Solutions in 2021

Web Developer

Full-Time, Remote

Develop WordPress-centric sites, software, plugins, themes, and features according to design and feature specifications focusing on effective user funnels, lead-capturing forms, and lead data management and analysis.

Conduct comprehensive code testing, prioritizing cross-browser and cross-device compatibility while fully supporting accessibility standards.

ScrimNabs: Discord eSports Scrimmage Bot

Web Developer

Freelance, Remote

Spearhead collaborative iterative efforts with ScrimNabs' Discord bot engineer to develop a supporting website that appropriately integrated with bot data and stakeholder needs.

Design and implement all user-facing features of the application website within a Django framework and plot a proposal for Vue.js framework implementation. Maintain user experience across all platforms with cross-browser compatibility checks while debugging and fixing issues as they arise.

Grandveiew Gallery: Wholesale and e-Commerce Lighting

e-Commerce Marketing Assistant

Full-Time, Memphis - TN

Coordinate resources to produce professional e-commerce product listings across all relevant marketplaces by inventory arrival date, including but not limited to Amazon, Wayfair, and Walmart. Develop product descriptions, details, titles, and keywords according to brand and SEO standards. Update and audit listings.

Review inventory reports identifying products needing attention. Monitor online reviews, feedback, and product questions across all marketplaces. Respond to customer feedback, disputes, and claims through marketplace interfaces. Supervise the interdepartmental replacement parts process for all marketplaces.

Feather: Home Care Matching Application

Brand and Growth Manager

Full-Time, Hybrid

Oversee and implement creative work such as printed materials, front-end development, landing pages, email campaigns, and other related efforts. Design guidelines for brand cohesion that resonate with users and drive growth. Manage growth marketing and conversion rate optimization.

Work with leadership to establish growth strategies. Analyze the conversion funnel and identify areas where new strategies or content can be implemented to increase user acquisition. Create, manage, and optimize user acquisition campaigns via Google AdWords, landing pages, and emails.

One of The Final Five representing Feather in the 2016 Louisiana Startup Prize

Won Best Overall representing Feather in Louisiana Startup Prize's Q1 '16 Big Competition

Feather: Home Care Matching Application

Front-End Developer/Designer and Creative Writer

Part-Time to Full-Time, Memphis - TN

Build company's website and application front-end experience from inception onward. Create content for all communications touch points to develop greater product adoption through digital channels.

Work in conjunction with back-end developers and the CTO to implement, support, and provide iterative enhancements to the application framework and company website.

Oversee production of HTML, CSS, and Javascript in an Agile setting. Perform comprehensive debugging and testing of code with an emphasis on cross-browser and cross-device compatibility. Create HTML email templates and newsletters for marketing campaigns.

Education

The University of Memphis

2011 - 2015

B.A. in English, Minors in Computer Science, Managerment, and Japanese, 3.91

Rhodes College

2008-2010

Studied Computer Science

Projects

Grow.me/publishers Collaboration

ScrimNabs

Website built with Django that displays statistics and information related to the Scrim Nabs discord bot that serves those in the Rocket League eSports community that seek an easier solution to scrimmage matchmaking. The Discord bot lets users queue, challenge, and report scores, which feed into the online leaderboard. Users can benchmark themselves against opponents and queue against teams that are always ready to scrimmage at their play level.

Feather Website

Website for the Feather application that served to match those in need of home care with licensed home care providers.

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Feather Application

The Feather application interface that served to match those in need of home care with licensed home care providers.

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Graphic Design

Various projects ranging from online advertisements to printed marketing materials.

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Build-A-Comp Web Application

Team software engineering project using the Ruby on Rails framework. The application's goal was to allow users to build computers based on part compatibility from a primarily user-built parts database. I was alpha phase manager, voted as having contributed above and beyond by my team members for both alpha and beta phases, contributed to producing both alpha and beta demos, and led the live beta demo at the project's conclusion.

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Skills

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